About Me

Hi, I’m Seder, the founder and CEO of CLUTCH. My passion for storytelling and creativity has been a driving force behind everything I do. Growing up, I was drawn to action sports and the thrill of capturing unforgettable moments, which inspired me to turn my love for content creation into a business.

The Journey to CLUTCH

In 2020, at just 19 years old and while still in college, I launched CLUTCH Media. With limited resources but a clear vision, I set out to connect athletes, fans, and brands through powerful, high-quality media. Balancing schoolwork and entrepreneurship wasn’t easy, but my passion for storytelling and creativity fueled the late nights and early mornings.

What began as a focus on motocross quickly grew into something much larger. Through hard work and perseverance, CLUTCH has expanded into multiple action sports and even traditional sports like football and basketball. My experiences in the sports world—from riding motocross as a kid to working with athletes today—have taught me discipline, resilience, and the importance of telling authentic stories. These values are at the heart of CLUTCH and continue to drive its vision forward.

What I Do at CLUTCH

As the founder and CEO, I oversee every aspect of CLUTCH Media’s operations. Here’s a glimpse into my day-to-day:

• Creative Direction: Developing ideas and strategies for compelling content that resonates with audiences.
• Content Production: Filming, editing, and delivering high-quality videos, photos, and analysis for athletes, teams, and brands.
• Client Collaboration: Working directly with athletes, teams, and organizations to understand their goals and bring their vision to life.
• Community Engagement: Building connections at events, managing merchandise sales, and expanding CLUTCH’s presence in the sports world.
• Business Growth: Planning the future of CLUTCH, from expanding services to reaching new industries and audiences.
• Office Management: Handling the essential day-to-day operations ensuring all logistics run efficiently.